TY  - GEN
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
TI  - Marketing
SN  - 0073660310
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - MARKETING
KW  - BUSINESS MANAGEMENT
KW  - SALES
N1  - Index included
ER  -