TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Essentials of marketing : a global-managerial approach
SN  - 0072894822
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - MARKETING
N1  - CD ROM Included ; index included
ER  -