TY  - GEN
AU  - Arnould, Eric
AU  - Price, Linda
AU  - Zinkhan, George
TI  - Consumers
SN  - 0256133603
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - CONSUMERS
KW  - CONSUMERS-United States
KW  - MARKETING
ER  -