TY  - BOOK
AU  - Hettiarachchi, Thisari Kavisha
AU  - Dr. R. Matharaarachchi
TI  - Effectiveness of celebrity endorsements in Sri Lanka's men's wear industry
PY  - 2022///]
KW  - ATTRACTIVENESS
KW  -  CREDIBILITY
KW  - MEANING TRANSFERRED
KW  - PURCHASE INTENTION
KW  - BRAND AWARENESS
KW  - BUSINESS - Dissertation
KW  - MANAGEMENT OF TECHNOLOGY - Dissertation
KW  - ENTREPRENUERSHIP- Dissertation
KW  - MBA in Entrepreneurship
UR  - http://dl.lib.uom.lk/handle/123/21772
ER  -