TY  - BOOK
AU  - Gunathilake, M.D.M.M.
AU  - Prof. G.D. Samarasinghe
TI  - Impact of e - marketing practices on purchasing decisions of generation Y& Z for the fast fashion industry in the western province of Sri Lanka
PY  - 2022///]
KW  - E-MARKETING PRACTICES
KW  -  GENERATIONS Y & Z
KW  -  SOCIAL MEDIA
KW  - PURCHASING DECISIONS
KW  - FAST FASHION INDUSTRY
KW  -  MANAGEMENT OF TECHNOLOGY- Dissertation
KW  - MBA in Management of Technology
UR  - http://dl.lib.uom.lk/handle/123/22351
ER  -