TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
TI  - Services marketing : : people technology strategy	
SN  - 9789332587687
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services 
KW  - MARKETING-Management
KW  -  PROFESSIONS-Marketing
KW  -  SERVICE INDUSTRIES-Marketing
KW  - CUSTOMER SERVICES-Marketing
ER  -