TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y.
AU  - Haque, Ehsan Ul
TI  - Principles of marketing : : a south Asian perspective
SN  - 9788131731017
PY  - 2010///
CY  - New Delhi 
PB  - Pearson Prentice Hall
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -