TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Strickland, A. J.
AU  - Gamble, John E.
AU  - Jain, Arun K.
TI  - Crafting and executing strategy : : the quest for competitive advantage concepts and cases
SN  - 9780070146723
PY  - 2008///
CY  - New Delhi 
PB  - Tata McGraw Hill 
KW  - STRATEGIC PLANNING
KW  - BUSINESS PLANNING
ER  -