TY  - BOOK
AU  - Balasubramaniam, Tharshika
AU  - Prof. G.D. Samarasinghe
TI  - Building e loyalty through online marketing communication: a case of overseas higher educational market in Sri Lanka
PY  - 2017///]
KW  - E- LOYALTY- Sri Lanka
KW  - ONLINE MARKETING - Higher Education
KW  - HIGHER EDUCATION- Sri Lanka
KW  -  MANAGEMENT OF TECHNOLOGY  - Dissertation
KW  - MANAGEMENT OF TECHNOLOGY – Dissertation
KW  - MBA in Management of Technology
UR  - http://dl.lib.uom.lk/handle/123/17874
ER  -