TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Wisenblit, Joseph
AU  - Kumar, S. Ramesh
TI  - Consumer behavior 
SN  - 9789332555099
PY  - 2016///
CY  - Delhi
PB  - Pearson India 
KW  - CONSUMER BEHAVIOR	
KW  - MOTIVATION RESEARCH (MARKETING)
KW  - MARKETING
ER  -