TY  - GEN
AU  - Rafinejad, Dariush 
TI  - Innovation, product development and commercialization : : case studies and key practices for market leadership
SN  - 9788131509982
PY  - 2006///
CY  - New Delhi
PB  - Cengage Learning 
KW  - NEW PRODUCTS-Marketing
KW  - PRODUCT MANAGEMENT
KW  - INNOVATION
N1  - Index included
ER  -