TY  - GEN
AU  - Webber, Harry
TI  - Divide and conquer : target your customers through market segmentation
SN  - 0471176338
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - MARKET SEGMENTATION
KW  - MARKETING
KW  - CUSTOMER RELATIONS
N1  - Index included
ER  -