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The Observational research handbook : understanding how consumers live with your product

By: Abrams, BillLanguage: EN Publisher: Illinois NTC Business Books 2000Description: xxiv, 277p. : photosISBN: 065800073XSubject(s): MARKETING | CONSUMER BEHAVIOUR | MARKET SURVEYS-Observational Research
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
On Request Collection
658.8.012.12 A2 (Browse shelf) Available 79456
 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8.012.12 A2 (Browse shelf) 03-40-02 Available 79457
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658.8.012.1 S4 Consumer behavior 658.8.012.1 S4 Consumer behavior 658.8.012.1 S4 Consumer behavior 658.8.012.12 A2 The Observational research handbook : understanding how consumers live with your product 658.8.012.12 C5 Marketing research 658.8.012.12 E8 Essentials of marketing research 658.8.012.12 L5 Small data :

At head of title: American Marketing Association

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