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Marketing management

By: Kotler, PhilipContributor(s): Keller, Kevin LaneLanguage: English Publisher: Boston Pearson 2012Edition: 14th ed. (Global ed.)Description: various paging : col. ill., photos, tables, glossary and index includedISBN: 9780273753360Subject(s): MARKETING | MARKETING-Management
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8 K6 (Browse shelf) 03-40-02-07 LB/DON/23/15 Available 108871
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658.8 K6 Marketing management 658.8 K6 Principles of marketing 658.8 K6 Principles of marketing 658.8 K6 Marketing management 658.8 K6 Marketing management 658.8 K6 Marketing management : 658.8 K6 Principles of marketing

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