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Elements of marketing (Record no. 62650)

000 -LEADER
fixed length control field 004130000a22001690004500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0905435885
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number M6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title EN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morden, Anthony R.
245 ## - TITLE STATEMENT
Title Elements of marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hants
Name of publisher, distributor, etc. DP Publications
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent ix, 678p. : ill.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING-Elements
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PRODUCT MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Date checked out Koha item type
          Library, University of Moratuwa Library, University of Moratuwa Lending Collection 03-40-02 2 658.8 M6 50289 13/05/2016 23/03/2016 Book

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