Elements of marketing (Record no. 62650)
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000 -LEADER | |
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fixed length control field | 004130000a22001690004500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0905435885 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
Item number | M6 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | EN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Morden, Anthony R. |
245 ## - TITLE STATEMENT | |
Title | Elements of marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Hants |
Name of publisher, distributor, etc. | DP Publications |
Date of publication, distribution, etc. | 1987 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 678p. : ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING-Elements |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PRODUCT MANAGEMENT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | STRATEGIC MANAGEMENT |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Koha issues (borrowed), all copies | 2 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Koha item type |
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Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 03-40-02 | 2 | 658.8 M6 | 50289 | 13/05/2016 | 23/03/2016 | Book |