Branding : a way of business (Record no. 38244)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005460000a22002290004500 |
| 020 ## - ISBN | |
| ISBN | 9789810827526 |
| 041 ## - LANGUAGE | |
| Language | |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 659.12 |
| Call Number | B7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 245 ## - TITLE STATEMENT | |
| Title | Branding : a way of business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Singapore |
| Name of Publisher | Sandu |
| Date of Copyright | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287p. : ill., col. photos. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRANDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PROMOTIONS-GOOD AND SERVICES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SIGNS AND SYMBOLS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | GRAPHIC ARTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMERCIAL ART |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PICTURES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CLIP ART |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Permanent Reference Collection | 22/01/2014 | 659.12 B7 | 94438 | 22/01/2014 | 22/01/2014 | Book |