Advertising as communication (Record no. 33626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 003830000a22001570004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415027810 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| Item number | D8 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dyer, Gillian |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising as communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 230p. : ill. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Studies in culture & communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 1 | 1 | 659.1 D8 | 85747 | 20/08/2016 | 04/07/2016 | 22/01/2014 | Book |