Global marketing management (Record no. 180536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547aam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220509t2011 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9788131730911 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | K4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Keegan, Warren J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Bhargava, Naval K. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | Pearson |
| Date of Copyright | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 670p. : charts, graphs, maps, tables, |
| Physical Details | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | EXPORT MARKETING-Management |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 25/02/2022 | 2201.85 | 03-40-02-03 | 2 | 658.8 K4 | 114658 | 27/05/2022 | 20/05/2022 | 2446.50 | 25/02/2022 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 25/02/2022 | 2201.85 | 03-40-02-05 | 658.8 K4 | 114657 | 25/02/2022 | 2446.50 | 25/02/2022 | Book |