Principles of marketing : (Record no. 180491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220617t2010 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9788131731017 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | P7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Agnihotri, Prafulla Y. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Haque, Ehsan Ul |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a south Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | Pearson Prentice Hall |
| Date of Copyright | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 114p. : ill., charts, col. photos, tables, |
| Physical Details | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 9 (RLIN) | 20041 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Cost, replacement price | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 14/02/2022 | Donations | 2887.50 | 03-40-02-07 | 1 | 658.8 P7 | D1340 | 21/07/2022 | 27/06/2022 | LB/DON/08/2022 | 2887.50 | 14/02/2022 | Book | Sri Lankan Rupee |