Critical success factors for self-driven marketing on social media : (Record no. 179294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00992nam a2200253 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201204t2018 ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 004:65(043) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Thesis |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Herath, Herath Mudiyanselage Umesha Kumari |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Dr. H.M.N. Dilum Bandara |
| Relator Term | supervisor |
| 245 ## - TITLE STATEMENT | |
| Title | Critical success factors for self-driven marketing on social media : |
| Remainder of title | a case study of the Sri Lankan boutique hotel industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of Copyright | [2018] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 59p. : charts, tables |
| Accompanying Material | CD-ROM |
| 502 ## - DISSERTATION NOTE | |
| Department | Department of Computer Science & Engineering |
| Faculty | Faculty of Engineering |
| Name of granting institution | University of Moratuwa |
| Year of Granted | 2018 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Degree Type | MBA in Information Technology |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| URL | <a href="http://dl.lib.mrt.ac.lk/handle/123/16307">http://dl.lib.mrt.ac.lk/handle/123/16307</a> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMPUTER SCIENCE AND ENGINEERING-Dissertations |
| 9 (RLIN) | 505 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMPUTER SCIENCE-Dissertations |
| 9 (RLIN) | 506 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INFORMATION TECHNOLOGY - Dissertations |
| 9 (RLIN) | 1603 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SOCIAL MEDIA MARKETING |
| 9 (RLIN) | 13816 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SOCIAL MEDIA |
| 9 (RLIN) | 6289 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BOUTIQUE HOTELS- Sri Lanka |
| 9 (RLIN) | 13817 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Donation number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Thesis Collection | 22/10/2020 | DCS 06/236 | 004:65(043) | TH4373 | 20/10/2020 | LB/DON/75/2020 | 20/10/2020 | Thesis |