Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : (Record no. 176618)
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fixed length control field | 00942nam a2200253 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190326t2017 xxu||||| |||| 00| 0 eng d |
041 ## - LANGUAGE | |
Language | English |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Classification Number | 62:65(043) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item Type | Thesis |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal Author | Piyadasa, H.H.A.U. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Supervisor | Dr. G.D. Samarasinghe |
Relator Term | supervisor |
245 ## - TITLE STATEMENT | |
Title | Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : |
Remainder of title | with a special reference to tourism industry |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of Copyright | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 127p. : tables. |
Accompanying Material | CD-ROM included |
500 ## - GENERAL NOTE | |
General Note | TH3752 |
502 ## - DISSERTATION NOTE | |
Name of granting institution | University of Moratuwa |
Year of Granted | 2017 |
Department | Department of Management of Technology |
Faculty | Faculty of Engineering |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Degree Type | MBA in Management of Technology |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
URL | <a href=" http://dl.lib.mrt.ac.lk/handle/123/14388"> http://dl.lib.mrt.ac.lk/handle/123/14388</a> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | MANAGEMENT OF TECHNOLOGY - Dissertations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BUSINESS ADMINISTRATION - Dissertations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | DIGITAL MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | SMALL AND MEDIUM ENTERPRISES (SME)– Sri Lanka |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | TOURISM INDUSTRY - Digital Marketing |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Donation number | Price effective from | Koha item type | Public note |
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Restricted Access | Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Thesis Collection | 18/01/2019 | Donations | MOT 04/355 | 62:65(043) | TH3752 | 18/01/2019 | LB/DON/17/2019 | 18/01/2019 | Thesis | TH3752 |