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Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : (Record no. 176618)

000 -LEADER
fixed length control field 00942nam a2200253 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190326t2017 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE
Language English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification Number 62:65(043)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item Type Thesis
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author Piyadasa, H.H.A.U.
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor Dr. G.D. Samarasinghe
Relator Term supervisor
245 ## - TITLE STATEMENT
Title Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) :
Remainder of title with a special reference to tourism industry
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of Copyright [2017]
300 ## - PHYSICAL DESCRIPTION
Extent ix, 127p. : tables.
Accompanying Material CD-ROM included
500 ## - GENERAL NOTE
General Note TH3752
502 ## - DISSERTATION NOTE
Name of granting institution University of Moratuwa
Year of Granted 2017
Department Department of Management of Technology
Faculty Faculty of Engineering
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Degree Type MBA in Management of Technology
856 ## - ELECTRONIC LOCATION AND ACCESS
URL <a href=" http://dl.lib.mrt.ac.lk/handle/123/14388"> http://dl.lib.mrt.ac.lk/handle/123/14388</a>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MANAGEMENT OF TECHNOLOGY - Dissertations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term BUSINESS ADMINISTRATION - Dissertations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term DIGITAL MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term SMALL AND MEDIUM ENTERPRISES (SME)– Sri Lanka
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term TOURISM INDUSTRY - Digital Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Shelving Number Total Checkouts Full call number Barcode Date last seen Donation number Price effective from Koha item type Public note
        Restricted Access Not For Loan Library, University of Moratuwa Library, University of Moratuwa Thesis Collection 18/01/2019 Donations MOT 04/355   62:65(043) TH3752 18/01/2019 LB/DON/17/2019 18/01/2019 Thesis TH3752

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