International marketing (Record no. 176029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a2200205 4500 |
| 020 ## - ISBN | |
| ISBN | 9780070666993 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | C3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Cateora, Philip R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Graham, John L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Salwan, Prashant |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | International marketing |
| Date of Copyright | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 888p. : charts, maps, photos, tables, |
| Physical Details | index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | EXPORT MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTERNATIONAL BUSINESS ENTERPRISES |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 27/09/2018 | Donations | 1950.00 | 03-40-02 | 1950.00 | 1 | 1 | 658.8 C3 | D433 | 22/02/2019 | 08/02/2019 | LB/DON/127/2018 | 27/09/2018 | Book | Sri Lankan Rupee |