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Customer relationship management practices towards customer brand engagement : (Record no. 174611)

000 -LEADER
fixed length control field 00936nam a2200265 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180223t2016 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE
Language English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification Number 62:65(043)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item Type Thesis
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author Kumarapeli, K. G. N.
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor Dr. G.D. Samarasinghe
Relator Term supervisor
245 ## - TITLE STATEMENT
Title Customer relationship management practices towards customer brand engagement :
Remainder of title evidence from the hotel industry in Sri Lanka
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of Copyright [2016]
300 ## - PHYSICAL DESCRIPTION
Accompanying Material CD ROM
Extent x, 189p. : ill.
500 ## - GENERAL NOTE
General Note TH3464
502 ## - DISSERTATION NOTE
Name of granting institution University of Moratuwa
Year of Granted 2016
Department Department of Management of Technology
Faculty Faculty of Engineering
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Degree Type MBA in Management of Technology
856 ## - ELECTRONIC LOCATION AND ACCESS
URL <a href=" http://dl.lib.mrt.ac.lk/handle/123/13761 "> http://dl.lib.mrt.ac.lk/handle/123/13761 </a>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MANAGEMENT OF TECHNOLOGY-Dissertations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term BUSINESS ADMINISTRATION-Dissertations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term HOTEL INDUSTRY-Sri Lanka
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term CUSTOMER RELATIONSHIP MANAGEMENT(CRM)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term CUSTOMER BRAND ENGAGEMENT(CBE)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MARKETING CAPABILITY
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Shelving Number Full call number Barcode Date last seen Donation number Price effective from Koha item type Public note
        Restricted Access Not For Loan Library, University of Moratuwa Library, University of Moratuwa Thesis Collection 2018-02-09 Donations MOT 04/318 62:65(043) TH3464 2018-01-16 LB//DON/01/2018 2018-02-09 Thesis TH3464

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