Small data : (Record no. 174470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171211t2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9781250080684 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8.012.12 |
| Call Number | L5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Lindstrom, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Small data : |
| Remainder of title | the tiny clues that uncover huge trends |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | St. Martin's Press |
| Date of Copyright | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 245p. : ill., |
| Physical Details | index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CONSUMER BEHAVIOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRANDING(Marketing) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 02/11/2017 | 790.00 | 03-40-02 | 1 | 1 | 658.8.012.12 L5 | 112315 | 19/01/2018 | 05/01/2018 | 790.00 | 02/11/2017 | Book |