International marketing (Record no. 173990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633 a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171010t2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9789339204464 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | C3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Cateora, Philip R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Gilly, Mary C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Graham, John L. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | McGraw Hill Education (India) Pvt. ltd. |
| Date of Copyright | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 622p. : photos. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTERNATIONAL TRADE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | EXPORT MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTERNATIONAL BUSINESS ENTERPRISES |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 23/08/2017 | 2161.72 | 03-40-02 | 1 | 658.8 C3 | 111992 | 16/11/2017 | 09/11/2017 | 2456.50 | 14/08/2017 | Book |