The Psychology of advertising (Record no. 173498)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170721t2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9781848723061 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 659.1:005.32 |
| Call Number | F4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Fennis, Bob M |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Stroebe, Wolfang |
| 245 ## - TITLE STATEMENT | |
| Title | The Psychology of advertising |
| 250 ## - EDITION STATEMENT | |
| Edition | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Abingdon |
| Name of Publisher | Routledge |
| Date of Copyright | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 438p. : ill. |
| 500 ## - GENERAL NOTE | |
| General Note | Glossary Inculded |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING-Psychologocal aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers-Attitudes |
| 9 (RLIN) | 12416 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 04/07/2017 | 5840.00 | 03-40-02 | 5 | 3 | 659.1:005.32 F4 | 111718 | 15/12/2023 | 03/11/2023 | 7300.00 | 29/06/2017 | Book |