The Gamification revolution : (Record no. 170968)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160621t2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780071808316 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.84 |
| Call Number | Z5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Zichermann, Gabe |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Linder, Joselin |
| 245 ## - TITLE STATEMENT | |
| Title | The Gamification revolution : |
| Remainder of title | how leaders leverage game mechanics to crush the competition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | McGraw-Hill Education |
| Date of Copyright | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 235p. : ill. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SOCIAL MEDIA-Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTERNET GAMES-Psychological Aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CUSTOMER RELATIONS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CUSTOMER LOYALTY |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 15/06/2016 | Donations | 11931.30 | 03-40-02 | 81.00 | 3 | 2 | 658.84 Z5 | 110406 | 13/07/2018 | 17/05/2018 | LB/DON/108/2016 | 15/06/2016 | Book | USD ($) |