Buy.ology : how everything we believe about why we buy is wrong (Record no. 145522)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005120000a22001810004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150909t2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9781847940131 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | L5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Lindstrom, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Buy.ology : how everything we believe about why we buy is wrong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | London |
| Name of Publisher | Random House Business Books |
| Date of Copyright | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 240p. : ill. |
| 500 ## - GENERAL NOTE | |
| General Note | Bibliography and index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 02/01/2013 | 1338.75 | 03-40-02 | 658.8 L5 | 104492 | 20/05/2015 | 1487.50 | 20/05/2015 | Book |