Normal view MARC view ISBD view

Marketing management (Record no. 144544)

000 -LEADER
fixed length control field	005210000a22001930004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	151005t2012 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
ISBN	9780132102926
041 ## - LANGUAGE
Language	English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification Number	658.8
Call Number	K6
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item Type	Book
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author	Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor	Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title	Marketing management
250 ## - EDITION STATEMENT
Edition	14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of Publication	Boston
Name of Publisher	Prentice Hall
Date of Copyright	2012
300 ## - PHYSICAL DESCRIPTION
Extent	various paging : col. ill., photos, tables,
Physical Details	glossary and index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	MANAGEMENT

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Shelving Number	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type
					Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	20/05/2015	03-40-02	6	3	658.8 K6	102463	11/11/2019	17/06/2019	20/05/2015	Book
					Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	20/05/2015	03-40-02	11	5	658.8 K6	102464	26/08/2019	19/08/2019	20/05/2015	Book

Library, University of Moratuwa, Sri Lanka