Brand positioning : strategies for competitive advantage (Record no. 144467)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 005340000a22001930004500 |
020 ## - ISBN | |
ISBN | 0070581592 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Classification Number | 659.126 |
Call Number | S4 |
041 ## - LANGUAGE | |
Language | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item Type | Book |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal Author | Sengupta, Subroto |
245 ## - TITLE STATEMENT | |
Title | Brand positioning : strategies for competitive advantage |
250 ## - EDITION STATEMENT | |
Edition | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of Publication | New Delhi |
Name of Publisher | Tata McGraw-Hill |
Date of Copyright | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 297p., [12] leaves of plates : ill., photos (some col.) |
500 ## - GENERAL NOTE | |
General Note | index included |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BRANDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BRAND NAME PRODUCTS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | ADVERTISING |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 20/05/2015 | 03-40-02 | 659.126 S4 | 102130 | 20/05/2015 | 20/05/2015 | Book |