Kuczmarski, Thomas D.
Managing new products : the power of innovation - 2nd ed. - Englewood Cliffs Prentice Hall 1992 - xiii, 304p. : ill.
0135446694
NEW PRODUCTS
PRODUCT MANAGEMENT
MARKETING
658.5 / K8
Managing new products : the power of innovation - 2nd ed. - Englewood Cliffs Prentice Hall 1992 - xiii, 304p. : ill.
0135446694
NEW PRODUCTS
PRODUCT MANAGEMENT
MARKETING
658.5 / K8