McDonald, Malcolm
Marketing plans : how to prepare them, how to use them - 4th ed. - Oxford Butterworth-Heinmann 1999 - xviii, 578, [5]p. : ill. - Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
Index included.
0750641169
MARKETING
SALES MANAGEMENT
MARKET SURVEYS
658.8.01 / M3
Marketing plans : how to prepare them, how to use them - 4th ed. - Oxford Butterworth-Heinmann 1999 - xviii, 578, [5]p. : ill. - Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
Index included.
0750641169
MARKETING
SALES MANAGEMENT
MARKET SURVEYS
658.8.01 / M3