Library, University of Moratuwa, Sri Lanka catalog

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Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School 2015 - xxviii, 287p. : ill., Bibliography & index included

ISBN: 9781625274496

Subjects--Topical Terms:
NEW PRODUCTS
MARKET SEGMENTATION

Universal Decimal Class. No.: 658.8 / K5

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